Content Strategy and Roadmap

Buyer personas and go-to-market messages are going to be the blueprint for the type of content and the tone of the content you are going to create as part of your content strategy.

Now that your target personas and go-to-market messages are stabilized, the next step is to develop a content strategy and inventory of tangible content that will be meaningful and will resonate with your personas. This content will show the depth of your expertise and will help establish you as the thought leader or go to reseller in your industry. Good content strategies are well planned, consistent and have purpose.

During this session, we will cover:

• how your content needs to match the buyer personas and go-to-marketing messages and how to it should be used;
• different types of content to be considered what media to employ as part of your content strategy ie written, graphical, video-based, audio-based and more and resources needed.